22nd January 2018, New Delhi
Max India Foundation completes 10 years of making a difference!
Launches a coffee table book to celebrate its journey touching 30 lakh lives
Highlights of the past decade:
- 6 lakh patients benefitted through 2313 health camps
- 1.36 lakh patients benefitted through health centres
- 1.56 lakh vaccine shots administered to children in 1254 immunization camps
- 7,600 high-end surgeries done free-of- cost at Max Hospitals
- 18.41 lakh individuals reached through health and hygiene awareness initiatives
- 4819 artificial limbs provided to the physically challenged
Max India Foundation commemorated 10 years of unwavering commitment to providing quality healthcare by launching a coffee table book today summarizing their journey, milestone achievements and stories of hope. The book titled ‘Nascent Steps’ was released by Mr. Analjit Singh, Managing Trustee, MIF and Mr. Rahul Khosla, President, Max Group at The Claridges Hotel, New Delhi in the presence of NGO partners, beneficiaries and senior management from Max Group.
Over the past decade, Max India Foundation has made significant strides in executing healthcare-focused CSR activities for the underprivileged, carving a niche for itself with its quality of execution and compassion. The foundation has spread its wings in 772 locations across the country, benefitting the lives of 30 lakh people till date.
Mr. Analjit Singh, Founder and Chairman Emeritus, Max Group said, “Like any activity, philanthropy requires focus. This is the reason we chose that Max India Foundation should focus its efforts on improving health and well-being. The impact that these initiatives have made, has won wide acclaim. Today, Max India Foundation, is one of the most venerable names in the philanthropy and being recognized by Golden Peacock platform four times is no small feat.”
Mr. Rahul Khosla, President, Max Group said, “Contributing to society is intrinsic to building a progressive brand and a successful business and is in line with one of the core values of the Max Group – Sevabhav. Our significant footprint in the health and allied services sector, allows us the opportunity to serve society with pride by providing quality care across socio-economic strata. Over the past 10 years, Max India Foundation has worked with a singular passion and commitment, benefitting 3 million lives in 700 cities across India.”
Over the last 10 years, MIF has unceasingly partnered with reputable NGOs such as CanSupport, SOS Children’s Village, Manav Seva Sannidhi and Chinmaya Mission to undertake various healthcare initiatives, onboard rail Operation Theater – Life Line Express, ‘Clean Delhi Clean Yamuna’ campaign, support for disaster relief victims amongst others.
Mrs. Mohini Daljeet Singh, CEO, Max India Foundation said, “Looking back at the journey of Max India Foundation fills my heart with delight and pride. It is a privilege to be working to support the underprivileged and I would like to thank each and every person that has contributed to our journey. At Max India Foundation, ‘Seva’ is not restricted to numbers; it is a calling. We have miles to go and I’m sure we will cover them and continue to change many more lives.”
The Foundation’s efforts have been spread across 4 major verticals:
- Awareness and Prevention: MIF has conducted Immunization camps for children and Health Awareness camps around dangers of tobacco, cancer screening, and importance of hygiene in freedom from dengue through screenings, talks, films and mass-media. Over 18.41 lakh individuals have been reached through health and hygiene awareness initiatives.
- Treatment: MIF regularly conducts health camps and has set-up health centres to provide free consultations as well as medicines to the underprivileged, even in remote locations like- Ladakh, besides Madhya Pradesh, Punjab and Uttarakhand. MIF has extended support to 7,600 critically ill underprivileged needing high value surgeries and treatment including a large number of paediatric cardiac surgeries, reconstructive surgeries, neuro surgeries, orthopaedic surgeries, cataract surgeries and oncology care.
MIF also conducts an annual Mega Artificial Limbs & Polio Calipers Camps across the cities of Chandigarh, Delhi, Dehradun and Mohali. Since 2008, nine mega camps have been held with an average footfall of nearly 250 physically challenged individuals.
- Capacity Building:
i. Traditional Birth Attendants- Training program across all districts of Uttrakhand; 1413 Dais successfully trained in 2015
ii. Improving Maternal Health in Tribal Population of Southern Rajasthan- The trained birth attendants have reached over 15,000 beneficiaries in Rajasthan reduce maternal mortality rate and infant mortality rate .
2. Village Adoption
Max Foundation has adopted 3 villages- Rail Majra near Ropar Punjab, Dhakrani and Chandrothi Gram Sabha in Dehradun, Uttarakhand and is running intensive program committed towards providing improved quality of life to the villagers on the health and hygiene platform.
3. Drug de-addiction
MIF joined hands with UNODC in to curb the drug menace in Punjab and has been supporting De-addiction Centre in Baramulla since April 2016. The partnership also covers Rail Majra. The Centre organizes drug de-addiction seminars, recreational activities, individual and group counselling sessions, motivational talks and occupational rehabilitation. So far, the drug de addiction program has benefited 642 youth.
4. Environment conservation
MIF has planted thousands of trees as well as medicinal plants for the welfare of the future generations. The objective is to improve green cover, enhance oxygen supply as well as arrest soil erosion.
About Max India Foundation
Max India Foundation is the CSR arm of the Max Group of Companies. Guided by the vision of ‘Sevabhav’ and ‘Caring for Life’, the Foundation has so far benefitted over 30 lakh disadvantaged people across 772 locations pan India in partnership with more than 445 partners. Major initiatives include immunization camps for children (0-12 years), organizing health camps including super specialty health camps, running health centres in inaccessible areas, providing artificial limbs and polio calipers as well as facilitating high end surgeries and treatment. In addition, Max India Foundation organizes health & hygiene awareness camps, environment conservation initiatives as well as Village Adoption Program.
For more information or donations you can visit www.maxindiafoundation.org
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